Local SEO: Leveraging Google’s Powerful Search Tool

Nearly half of all searches have a local intent. How many times have you added “near me” to a search query? That’s local SEO at work. Besides the convenience of identifying local service providers in our own little ‘hoods, we like to support our local businesses. It builds community.

Local Pack is another Google search tool

To help connect users with their location results, Google has changed their algorithm to accommodate location in its search engine results page (SERP). Another handy search tool is Google’s Local Pack--connecting users to specific local businesses they’re looking for.

You’ve used the Local Pack; you just didn’t know it had a name!

You’ve seen the Local Pack a gazillion times—you didn’t know it was a product in the search space. Let’s say you’re going to be in Athens for a month and you’re looking for cafes with wifi near your airbnb. (My local search for the month of May.) You’re served up a map with three listings, your location and that of three cafes. This is your Local Pack. I found a delightful little café in my neighborhood that became my go-to home with yummy food and friendly people, thanks to Local Pack!

How do you optimize for local search?

• Claim your Google Business Profile (GBP). This has become nonnegotiable. It’s the most important thing you can do to boost your SEO value. 
• Add your business to local directories and industry listings.
• Get reviews and add them to your website. Include the local city for the person who’s giving the review. 
• Make sure your name and address are in your footer. 

GBP ranking factors guidelines

• Relevance: Complete and detailed business information will help Google better understand your business and match your listing to relevant searches. 
• Distance: How far each potential business is from the location terms used in a search. 
• Prominence: Your overall online presence. More reviews and positive ratings will improve your local ranking. 

Google’s Business Profile is becoming a workhorse

A recent article suggested that one of the very best things you can do for SEO is to get reviews on your GBP. Reach out to current and former clients and colleagues and ask them to give you a review—make it easy and send them a link. Forget Yelp. It’s just too annoying. Anyone can access your GBP from Google’s apps—Google Maps, etc. Keep this page updated with new business information; upload blogs and images.

Google’s really getting behind their new, improved GBP and making it seamless

Google’s making it easier for users to interact directly with businesses from their GBP pages to book appointments, get quotes for services and message directly. Without a GBP, you’re going to be missing out on opportunities in local search results and Local Packs. The Local Packs, especially, are a nice visual way to package search results. You really want to be taking advantage of Google’s tools.

We can help optimize your website. Contact Top of Mind Marketing. We’re writers and content marketing specialists.

Types of Content Marketing Examples

Below is a list of content marketing examples

While most do involve writing, for those who hate to write, there are other ways to communicate, including infographics, videos, podcasts and memes, which are graphical interpretations that we see a lot on social media.

1. Listicles. Nothing new here, but we love listicles because they’re so easy to scan and access. A quick glance and you know if you want to read more or move on.

2. Ebooks. Ebooks are long-form content, available as PDF downloads or in HTML format. A great format for sharing your knowledge and expertise on a given topic. Ebooks have a number of benefits, including lead generation, establishing authority, growing email lists, and beefing up your overall content offering. Host your ebook on your website. Ask for email addresses in exchange for downloading the ebook. An ebook should be low promo, high quality. Think authoritative and solutions-focused.

3. Infographics. Infographics have become very popular because people love the graphic format. I’ve seen so many infographics that try to present too much information that they really fail their missions. Infographics often are presenting statistics, research, and other data to make them more engaging, but the reality is that they try to present too much information and they’re difficult to interpret.

I just read that infographics are shared three times more often than other content types on social media, so they can also help you with your backlink building, as well as growing your audience. Try to think about clarity. Is the font visible against the background? Is it so small that it’s hard to read? In some cases, infographics might be better served by being broken down into two infographics. They’re trying to present too much information. Sit back and take an objective look.

4. How-to guides. Instructional content can explain how to do anything from achieving a task to building a cabin. This type of content shares expertise, builds trust, and grows email lists. This is another situation of trading access for a user’s email address.

5. Checklists. Who doesn’t love free tools? And that’s just what a checklist is all about. Follow this list and you’ll be solving a problem. And there’s the added reward of being able to check something off your list. Think about using an infographic to display your checklist.

6. Case studies. If someone goes to your website, they’re most likely to check out the About page (they’re interested in you) and case studies. This reaffirms my belief that good marketing tells a story. Case studies are an opportunity to showcase your expertise. Show how you helped a client save money, get new clients, grow their business, solve problems, etc. Case studies are much more effective than just describing your services. They’re showcasing your expertise.

7. Testimonials and reviews. These days, we don’t do or buy anything without first checking the reviews. Reviews have long been important, but the Covid lockdown was the genesis for a new wave of online shoppers. We all began looking for previous user experiences before making a purchase. From the restaurants we choose, the movies we watch to clothing, sports events we attend and vacations we take. This also has given rise to the influencermovement. We pay people who have a lot of reviews, likes, endorsements and followings.

8. Influencer marketing. Getting an endorsement from someone with a large online following. According to research, for each dollar you spend on influencer marketing, you generate up to $6.50 for your business. Creating content in partnership with influencers is a great way to make sure your leads convert. If long enough to build a story around, create a blogpost. Otherwise, these make great social media posts.

9. Blogs. Blogs can be short or long and are a great interactive way for customers to communicate with a new potential customer or faithful, loyal customers. They can be in the form of FAQs, and sometimes companies will use blogs to answer customer questions. If there’s a controversial matter, companies can write evergreen content that the audience needs to know about.

10. Long-form content. Long-form content is more than 1,000 words. This data often lives on blogs, articles, and white papers. Long-form content gives readers a more in-depth look at specific insights or goals a company has and has become increasingly important for search engine optimization (SEO).

Long-form content is also a way to share expertise. There’s such an emphasis these days on minimalism. No one wants content on their websites, “no one’s going to read it”. This makes me crazy. Not everyone’s going to read it, but some people who are really interested in your product may want to read it. Don’t insult them by providing a couple of sentences. Provide information that’s comprehensive enough to answer their questions. Frontload information with the most important information in the first paragraph to satisfy the “lite” consumers.

11. Videos. Videos continue to grow in popularity. People spend at least 100 minutes/day watching videos, and 48% of customers rely on videos to reflect their interests. Good video content is more likely to convert and nurture a lead than print.

12. Memes. Time to have a little fun—because that’s why people are on social media sites. Work a few memes into your content strategy--quick posts sharing knowledge on a specific topic in graphic form.

13. Social media posts. Keep posts short and focused on a single topic. Include an image. Decide which channels you can support. Don’t forget hash tags.

14. Podcasts. Keep in mind that the purpose of a podcast is entertainment. Podcast listeners tune in for news updates, current event breakdowns or to learn about a new topic or industry. I listen to a couple of podcasts from lawyers whose opinions I respect. They generally weigh in on some of the rulings that are coming down these days from the lower and supreme courts.

15. Blogs are easy to write and publish. But I’m a writer so of course it’s easy for me. If writing is a struggle for you, this is going to be a slog. The best way to create a regular blog is make a commitment and own it. Every week or every other week, block this out on your calendar. As per one of my pals, “if it hits my calendar, it gets done.” Be thinking about what to write about. An article you read, a webinar you were on, a seminar you attended, industry updates, new products and upgrades. It’s endless.

Remember that people are on social media to have fun so blogs can be funny and irreverent. Shoot for high quality, topical, and relevant. Blogs are easy to share and be shared by search engines, so there’s high value associated with blogs.

16. Blog every few days: Are you kidding me? Blogging best practices calls for posting every few days. Who can write a high-quality blog that often? If you’ve got a team to share blogging responsibilities, perhaps you can meet this kind of timeline. The reality? This is always going to be the lowest priority and other stuff inevitably surfaces. Shoot for once/week. Twice/month is manageable.

• Post your blog every few days. 
• Include a call to action. 
• Develop an internal linking strategy among blogs and landing pages wherever there is synergy.
• Do keyword research. I use Google’s keyword planner. Work in these words so they’re easy and natural. Use them in your subheads and headings. Do use H1-H3 tags for your headings

These content marketing examples provide a lot of flexibility when developing a content marketing strategy.

Use those formats that fit your skillset and are most appropriate for your business. Contact Top of Mind Marketing to help develop a successful marketing strategy. We’re writers and content marketing specialists.

What's Next? Tech/Marketing in 2022

With an improving economy, we’re now finding ourselves with more marketing dollars to spend. Yet we’re still emerging from a covid cocoon, and sometimes it’s hard to imagine a future without Covid. 

The urge to gather is strong, but look for a hybrid model

We’re hosting events again, but they’re likely to be hybrid models, deploying technology for those who cannot or prefer not to venture out. Events may be smaller and more intimate. Have we seen the last of the massive trade shows? 

Supporting a cause should be part of your marketing plan

Consumers, especially millennials, like to support companies with a mission—those who are partnering in some way with nonprofits. This could include doing a promotion and matching the donations, underwriting an event, donating a percentages of a day’s earnings to a cause. There are endless ways to make this work. According to nonprofit coach Mallory Erickson, these types of partnerships can help you reach a wider audience. 

Say goodbye to smartphones 

Who knew that the pandemic hit the smartphone industry especially hard, with global smartphone shipments declining in 2020 as demand and supply hit the skids. Smartphone sales will have to compete with a new line of smart eyewear and wearables that are entering the market. Apple has developed smartglasses and virtual reality headsets, though they’ve not yet been released. There’s a growing industry of wearables and hearables, like the Apple AirPods. 

Remote workforces are here to stay

While Silicon Valley, Silicon Alley and Silicon Forest will still exist, there will be an impact as big tech workers continue working from home as the pandemic winds down. Startups and smaller companies likely will follow suit. The result? A highly skilled tech workforce distributed across the US—no longer relegated to tech centers.

Healthcare is the next battleground for big tech

Tech giants will make further inroads into the healthcare industry, capitalizing on the smart fitness industry. Amazon’s fitness tracking wearable and Google’s acquisition of Fitbit are evidence of this trend. Technology will be forcing the pharmaceutical companies and insurance industry to evolve. This is already happening–major insurers are offering to reimburse us for wearables like the Apple watch.

The “home of things” industry is growing

The rising popularity of smart home devices and home surveillance systems such as Amazon Ring and Google Nest has created a new “home of things,” or HoT, industry. Google, Amazon and Apple will be the players in this space. Who has kids who put back empty cereal boxes and milk cartons? Think about a trash can that can detect the empties and automatically order replacements. 

Antitrust action may fail to keep up with big tech’s moves

The Biden administration will be ramping up antitrust enforcement of big tech. But the rapidly changing landscape may be moving too fast for regulators to keep up. 

This is the perfect time to start working on your marketing plan for the coming year

Contact Top of Mind Marketing. We’re writers and digital marketing specialists. 

Historical Optimization: New Life for Old Blog Posts

Blogging can be a tough commitment, but it remains an important part of a content marketing program. In a time of minimalism, I remind people that search engines need content to go to work, and good content is nonnegotiable. Blogs should be at least 300 words—longer is better. 

Go for evergreen–repurpose those posts that have an afterlife

• Do some reconnaissance. Identify blog posts worth updating. Think about whether the topic is still relevant. If so, it’s likely a good candidate. Your keywords probably need a refresh since they change all the time. 

• Google’s Keyword Planner: It’s free and you may as well use Google’s methodology. Key in some phrases and see what the Planner comes up with. Look for words where the competition is Medium and the cost per click at the high end is whatever you’re comfortable paying. I generally set this at $5.00. 

• Update your post, making it more comprehensive. If you’re not making noticeable improvements, don’t bother with this exercise. Provide some accountability with a quote from an industry expert. Provide an example of how this is being used, how it’s affecting users, how it’s making a difference. It may be that you could highlight a particular product or person. Be creative. Remember that good marketing tells a story. 

• Optimize your new post. Put your keyword research to work. Do the stuff that you may/not be doing. Identify a new image. Label the image with your business name and name of what the image is about. Create descriptive tags in the alt tag fields. Here’s a good way to think about alt fields: If someone pulls up your blog on a phone with limited bandwidth and the image doesn’t show up, the alt tag will describe the image so they’ll know how the image is intended to contribute to the story. 

• If there’s a field, fill it in! Identify your keyword focus and write a metadescription.

Promote your new content like any new post

Let’s face it, even for the most creative among us, the well runs dry, so here’s some good news. Historical optimization is a great way to freshen old blogs so they’ll generate more traffic in their second life. Old means just that—blogs you’ve already written—content that just needs a few tucks and it’s ready for primetime again.

I spent some time on my own website, where I have more than 250 blogs. Some of these are complete dogs, which I deleted. I didn’t turn this into a career, but within about 15 minutes, I found a few blogs are evergreen–they most definitely deserve another shot at life. 

When you publish your updated post it will show up as a brand new post on your blog. Promote your updated content just like you would any new post. Email it to your blog subscribers, post it across your social media network. Repurpose it in your newsletter and upload an excerpt to your Google Business Page. 

Could your content marketing strategy use a boost? 

Contact Top of Mind Marketing. We’re writers and digital marketing specialists. 

Clubhouse: The Hot, New Audio-Only App

Clubhouse is the hot new social app that’s generating buzz from those who suffer from FOMO-disease (Fear of Missing Out). This invite-only, audio-based iPhone app is like listening in on someone else’s phone call. After a year of Covid privation, Clubhouse fills a need by creating community. 

What sets this social app apart: It’s audio-only 

Clubhouse has gotten some media attention from celebrities who’ve joined the Clubhouse rooms and immediately drawn big crowds. The biggest draw was uber-rich Elon Musk, whose Clubhouse appearance broke the 5,000-person limit for a room. Users tuned in to secondary listening rooms and live-streamed on other platforms to follow the Musk conversation. 

Clubhouse lets you listen in, or you could get called on as a participant in the chat. But this is a virtual clubhouse; each discussion takes place in a different room of the house. You can host chat rooms, browse the discussions going on in each room, look at who’s participating in each, and pop in and out of chats.

Clubhouse has also hosted a live reading of The Lion King, and Facebook’s Mark Zuckerberg recently joined a Clubhouse chat. Other Clubhouse celebs include Oprah, Kevin Hart and Chris Rock. California Congressman Ted Lieu and retired Yankee pitcher CC Sabathia have also joined the Clubhouse discussions. 

At the Clubhouse, it’s celebrities who draw attention

Clubhouse hype and its audience continue to grow. Some stats that will get your attention

This app is still in its infancy—it will celebrate its first birthday in April 2021. 

• Clubhouse has about 2M weekly active users, as of the beginning of March. 
• Clubhouse has just nine employees.

The app was initially valued at $100M. How is this possible?

• It began with 1,500 beta users in April 2020.
• Clubhouse’s owners haven’t done any significant press; it doesn’t have a real website. 
• Yet Clubhouse was valued at $100M in May 2020 after an initial round of Series A funding with a $12M investment from VC Andreessen Horowitz.
• Clubhouse has a large population of celebrities and elite users—exclusivity is, of course, a large part of its appeal. As it grows, it will lose some of that exclusivity. How will it continue to set itself apart? 
• Clubhouse remains invite-only. New users can allocate a select number of invites to whomever they choose. Some are selling Clubhouse invites on eBay for up to $125 each.

Join in the after-hours house party

At 10ish every night, there’s a group of 30-50 people in The Back of the Bus room. What goes on there? A host makes sure there’s no tech talk. Topics can range from dating advice to tarot card readings. 

Further contributing to the app’s exclusivity: No Android version yet

Given the app’s rapid growth, it’s easy to see why investors are watching Clubhouse closely. The app recently raised a new round of funding on a $1B valuation. As Rachel Maddow says, “Watch this space!”

Time to talk marketing? Contact Top of Mind Marketing. We’re writers and content marketing specialists. 

Nine Easy Ways to Increase Website Traffic

Optimizing your website doesn’t have to be hard. With a little discipline and adherence to ongoing maintenance procedures, you can create an overarching strategy that will help increase your web traffic. 

1. Build an internal linking strategy. Creating links among related topics and pages encourages users to stay on your site and drill down. 
2. Keyword research. Research helps you identify the keywords that appeal to your target audience. There is a number of tools from which to choose. Ubersuggest is very easy to use, and there are third-party applications that come with a pricetag. I like Google’s Keyword Planner because it’s free, comprehensive, and it aligns with Google products. You’ll need to create an AdWords account and a gmail address. 
3. Improve loading speed. We’re an impatient group. Go to Google PageSpeed, key in your website’s url and check your load time. The violators may be your images. They should be in the 1500-2500 pixel range. I generally go for the lower end of this range. I often see people with beasty images that are 5000 pixels. Put these on a diet and your load speed will dramatically increase.
4. Page titles. Keep them short and concise. Google truncates anything more than 70 characters. Big tip: Populate your page title with those keywords for which you want to rank.
5. Identify keyword focus and write metadescriptions for each page. A metadescription should accurately summarize the page’s content. Use keywords and think about the value visitors are getting from your site. 
6. Use alt tags. Alt tags are text fields that you see when you upload images to your site. If an image doesn’t load, the viewer will see the description and understand what the image is contributing to the story. 
7. Check for broken links. It’s frustrating to click on a link and get a 404 error. If the page is no longer available, remove the link. 
8. Identify duplicate content. Bots look for content and index it. When there is duplication, they get confused and can’t identify the best result. The result is a stalemate. If you want to repeat something—which we often do—identify one home, then link to that content.
9. Optimizing for mobile is no longer optional. More than 70% of users are now accessing everything on their phones. Your site should be built in responsive design so that everything adapts. Implications for mobile users:
10. Small screens call for larger text.
11. All content should auto-adapt to the device on which it’s being viewed. No scrolling or manipulating the screen to see the website.
12. A navigation menu with lots of drilldown can be annoying on a mobile device. It takes time for new screens to load, so scrolling can be more efficient. It may require your rethinking your navigation. A simpler schematic with more scrolling may be appropriate.

A new year is the perfect motivation to optimize and update your website presence! Contact me at Top of Mind Marketing. Writers and content marketing specialists.

Big Changes Coming to iPhone Operating System

 

iPhone: Expect sweeping system updates

iPhone users: Get ready for one of their biggest updates ever. Apple’s latest operating system, iOS 14, will be released this fall. Depending on your comfort level, this is either a cause for celebration or deep mourning. I just read through an impressive list of enhancements, and while I suspect that the geekier among us can’t wait to get their hands on the new phone, this may not be so exciting for those with more modest needs–those who simply want to pick up their phones and make a call. 

Be forewarned: The Home screen will be redesigned

This is always a little disorienting, regardless of the benefits, and there will be a learning curve. 

• Artificial intelligence (AI) has played an important role in the new functionality.
• Siri got a whole lot smarter, answering a greater range of questions, now sending audio messages. Apple increased the number of languages that Siri understands, and you can now ask Siri to translate words, phrases, and sentences in more than 65 language pairs. Great if we ever get to travel again. 
• Widgets have been totally redesigned to give you more information at a glance — and now you can add them to your Home Screen. Choose from different sizes and arrange to your liking.
• Look for fun, new Memoji styles and stickers. New age options, face coverings, more than 20 new hair and headwear styles.
• Artificial intelligence teams with the Siri Suggestions widget to surface suggested actions based on your usage patterns. If you listen to a podcast at 8am every morning, you might see the Podcasts widget at that time. 
• Digital car keys lets users unlock or start their car with an iPhone or Apple Watch. Next year, with the U1 chip, the car keys will let us unlock our cars without taking our iPhone out of our pockets or handbags. 
• Look forward to the world’s fastest mobile browser—Safari is apparently 2x faster than Android’s Chrome. 
• App junkies are going to love this one. App Library is a great new feature that displays all of your apps in an easily accessible list that’s similar to that on the Apple Watch. Love this—if you swipe to the end of the App Library view, every app is automatically organized by category: Utilities, Productivity, Education, Creativity, Reference and Reading, Social, Health and Fitness, Lifestyle, Games, etc. 

How to update: iOS14 is in beta right now

It’s rolling out this fall. Update the same way you do system updates now—generally overnight. When available, Go to Settings > General > Software Update > Automatic Updates. 

What to do with inevitable usability questions?

The Apple website is helpful. Key in a questions and get an answer with helpful screenshots. Those who are very brave will muster up the courage to go to their local Genius Bar. But that’s only for the bravest among us. 

A new season

The perfect time to be rethinking your marketing for the COVID era. Contact Top of Mind Marketing. We’re writers and content marketing specialists. 

PPC Advertising: Raising Your Quality Score

For one of my clients, we’ve developed animated explainer videos that we’re using for YouTube advertising. For each video, I’ve created a corresponding landing page that lives on our website. This page is only accessible to those who watch our ads/videos and click on the call to action. It’s been running for a little more than a month; we’ve closely identified our audience, our cost-per-click (CPC) is around $2.25, and we’re getting a nice increase in site traffic and calls. I’m carefully monitoring and tracking this effort, and we’re raising our quality score. 

What is a Quality Score and why does it matter? 

Landing pages are often a potential customer’s first interaction with a brand, and they set the stage for an ongoing relationship. Quality Score is an approximation of your keywords’ and ads’ relevance to your target audience. It’s usually represented as a number from 1-10. Search engines and social media platforms use this metric to decide which ads to show and how much to charge for each click or impression. 

Google ads pioneered Quality Score in their ad rank algorithm to reward those advertisers with relevant ads with a lower CPC. Most PPC platforms use this formula to determine where your ads appear. CPC Bid x Quality Score = Ad Rank.

Quality Score Guidelines

• Landing page experience: Is your ad’s landing page relevant to visitors’ intent, helping them accomplish their objectives quickly and transparently?
• Ad click-through rate (CTR)/Engagement: Are your ads clicked as often as competing ads?
• Ad relevance: Do your ads align with your audiences’ interests and intent?
• Post-click conversion rate: Are visitors likely to convert or take meaningful action after clicking your ad?
• Recency: Are your ads recently published or updated regularly?

God only knows what goes on with algorithms, but landing pages are one part of the of the PPC campaign process over which we do have control. We can provide relevant content, fast loading time and make sure our sites look great across all devices. 

Quality Score across platforms

Savvy PPC advertisers understand the nuance of each platform and customize their campaigns for the best results. 

• Google. Google Ads’ emphasize the overall user experience. Your landing pages must be relevant to keywords and ads that your visitors clicked on, but it’s just as important to that your landing page loads quickly, is secure, and looks great on all screens. 
• Facebook. Quality is measured using feedback on your ads and the post-click experience. Your ad is ranked against ads that competed for the same audience, ads that have the same optimization goal and your expected conversion rate.
• Twitter. There’s no mention of landing pages. Most of Twitter ads’ conversions happen within their platform in the form of likes, retweets, content engagement and follows.

Algorithms are opaque, so it can be difficult to know what’s working or not. Strive for clean, simple messaging that’s visually pleasing. A call to action that’s accessible. Monitor your ad and check frequently. 

PPC Advertising: Raising Your Quality Score. Talk to Top of Mind Marketing about your content program, including online advertising and PPC campaigns. Get it right and make it work for you

LinkedIn has published a new marketing guide for what they’re calling “times of uncertainty”. This “new normal” conversation is getting tiresome, but a few stats caught my attention: 

• Last year, 54% of B2B businesses planned on hosting more events. 
• We’re now six months into this disaster of a year; 78% of these businesses now are expecting budget increases for online content. 
• For 52% of marketers, shifting priorities has been their biggest challenge. They’ve switched from those expensive and difficult-to-quantify events and are investing their marketing dollars in content marketing. 

Shifting strategies; being nimble is key

While many of us have continued working through the lockdown, others have been furloughed, idle, bored, spending even more time online. 

Let’s stop whining about COVID and get to work

This disease is going to be part of our lives for a while, so make sure you and your family are doing everything you can to stay safe, and let’s get to work. 

A strong content marketing strategy is a long-term plan to drive business growth

Content marketing involves publishing relevant content in a variety of forms on the channels where your audience spends the most time. 

• You don’t need to be pushing out huge volumes of text every week. 
• Instead, think strategically. Create a single theme—a product or service. It could be your team—a highly trained and informed group of people who can’t wait to solve thorny problems.
• Use this message in different ways to add value. It can be turned into a case study, a video, an animated explainer video, a blog, a white paper, an ebook. It can drive your newsletters. 
• It may be time to embrace online advertising/pay-per-click (PPC). Carefully managed and monitored, this can be an important lead-generation strategy. PPC works if you work it. 

What’s good messaging?

I always like this description: A good blog, article or post isn’t about you. It should be something that helps people do their jobs. A tip, a workaround, a new application that’s a productivity enhancer. If you can find ways to help your audience recover, you’re in a stronger position to attract, engage and convert new customers in the process. Customer service has never been more important. Going the extra mile for your clients is a very good investment and never goes out of style. 

We kicked off the year with high expectations

None of us could have imagined that 2020 would turn into a year of such stunning challenges. An election year, a pandemic, a tanking economy and a global uprising over racial injustice. It’s a consequence of the economic disparity that is fundamental to so many of our social problems. People are losing family members and their jobs with diminished opportunities on the horizon. 

Now is the time to feature humanity, generosity and humor in your messaging. Try to reach people on an emotional level, demonstrating compassion.

Get back in the game

If you need help developing or implementing your content marketing program, contact Top of Mind Marketing. We’re writers and content marketing experts.